Meet SEO Friend, an SEO audit tool that connects directly to Google Search Console to surface actionable improvements based on real data—not estimates.
Most SEO tools give you estimates. They scrape Google, guess at search volumes, and show you what keywords your competitors might be ranking for.
SEO Friend takes a different approach: it connects directly to your Google Search Console data to show you exactly what's happening with your site—and more importantly, what to do about it.
The Problem with Traditional SEO Tools
If you've used any major SEO platform, you know the drill: pay $100-500/month, wait for a crawl, get a report with 1,000+ "issues," stare at the screen wondering which ones matter, and six months later realize you've fixed none of them.
Traditional SEO tools are built for agencies managing dozens of client sites. They generate comprehensive reports that justify retainer fees. They're not built for indie hackers trying to grow their SaaS or startups with a one-person marketing team.
The fundamental problem: most SEO tools tell you what's wrong without telling you what to do. And they use estimated data instead of your actual performance.
What Makes SEO Friend Different
SEO Friend connects to Google Search Console through OAuth and analyzes your real data—actual clicks, real impressions, true ranking positions, your specific queries. When it tells you a page gets 500 clicks per month, that's the exact number from Google's own data, not an estimate.
Every recommendation is ranked by potential impact using your actual metrics. A missing meta description on a page with 50,000 impressions surfaces before one on a page with 50. You see the high-impact fixes first, not an overwhelming list of everything that could theoretically be improved.
For each issue, you get the specific problem, the exact fix, and copy-paste solutions you can implement immediately. You don't need to be an SEO expert—just copy the suggestion into your CMS.
Key Features
Gap Analysis identifies keywords that trigger your site in search but aren't mentioned in your content. If Google shows your Python scraping article for "beautifulsoup tutorial" but that phrase doesn't appear on the page, SEO Friend flags it. The fix is simple: expand your content to cover queries Google already associates with you.
Title and Meta Description Rewrites catch pages with missing, truncated, or weak metadata. You get AI-generated suggestions based on your actual page content and target queries—not generic templates.
Position 8-20 Opportunities surface pages tantalizingly close to page one. You're already ranking, so Google trusts the content. A small improvement could push you into the top results where the clicks actually happen.
High-Traffic Pages Missing Metadata finds pages that accidentally rank well despite having no meta description. Adding a compelling description to a high-impression page can immediately improve click-through rates.
Who It's For
Indie hackers building products without time or budget for $500/month tools. Startup teams with one person wearing multiple hats. Small agencies needing efficient workflows for client sites. Vibe coders who built something with AI tools and now need to market it.
Pricing
The free tier includes 100 pages and 100,000 keywords with no credit card required. Paid tiers offer more capacity with pay-as-you-go pricing—no subscriptions locking you in.
Getting Started
Connect Google Search Console via OAuth, select your property, wait a few minutes for analysis, and review your prioritized recommendations. That's it.
The Philosophy
Real data beats estimates. Prioritization matters more than comprehensiveness. A short list of things you'll actually do beats a long list you'll ignore. And indie hackers deserve good tools without enterprise budgets.
SEO Friend won't create content for you, build backlinks, or replace SEO knowledge entirely. It does one thing well: surface actionable improvements from your real data, prioritized by impact.
Disclosure: This is a project I'm building. The free tier is genuinely free.
Related: I'm also running a content-only SEO experiment—tracking a no-name site with zero backlinks to see if content alone can rank in competitive finance keywords.